Expansion Manager for Ireland
Do you possess in-depth knowledge of Irish city centers and shopping malls, including leasing trends / pricing? And do you want to play a key role in expanding NORMAL in Ireland? Then keep reading👇🏼
NORMAL is looking for an ambitious and driven Expansion Manager with strong knowledge of the Irish commercial real estate market and retail landscape.
As our new Expansion Manager you will have a unique opportunity to be at the heart of an exciting journey, playing a key role in building and expanding our brand presence, since we have big plans for our store roll out in Ireland.
Areas of responsibility and tasks
As Expansion Manager for Ireland, your primary responsibility will be to identify, evaluate, and negotiate new store locations / leases in close collaboration with our Head of Expansion Nordics & Ireland.
You will share knowledge and best practices with colleagues at our Danish HQ and across other markets and contribute to developing and refining how we work with leaseholds at NORMAL.
Your tasks will include:
Source and secure a strong pipeline for new store locations
Build and maintain strong relationships with landlords and real estate agents
Negotiate new lease agreements
Prepare and present store business cases and related material for approval
Secure legal review of lease agreements before signing together with our real estate attorneys
Handing over new locations to our Establishment Team, who will build and open the store
Monitoring the commercial real estate market – including developments in high streets and shopping malls – and evaluating the performance of existing stores to make informed decisions on relocations, extensions, or terminations.
You will report to our Head of Expansion Nordics & Ireland and collaborate closely with the Country Manager, Expansion Managers, Regional Managers, our Global Expansion and Establishment teams, legal advisors, and external stakeholders.
Your profile
You are results-oriented and have a keen eye for opportunities. At NORMAL, we work – and win – as a team, so being a team player is essential. You are curious, empathetic, and thorough in your work, and you thrive in a fast-paced environment where execution is key.
We also expect that you:
Have at least 3 years of experience in commercial real estate in a similar position in Ireland
Possess in-depth knowledge of Irish city centers and shopping malls, including leasing trends and pricing (National or regional)
Have a strong network among landlords and real estate professionals
Have solid knowledge of Irish commercial lease law and market practice
Are fluent in English
Workplace
In time we will have our Irish HQ in Dublin, but the role involves travelling across Ireland. You don’t need to be based in Dublin, but we expect regular presence at the HQ to be an integral part of the team.
Who are we?
The culture in NORMAL is informal - driven by hard work, a winning mentality, and a good sense of humor. NORMAL is no ordinary company. We empower our employees and give them the responsibility to make a difference. We play to win – not just to avoid losing – and we’re not afraid to try new things. Everything we do is rooted in one common goal: creating excellent customer experience.
Read more about NORMAL here 👈🏼
Contact and application
The position as Expansion Manager, Ireland must be filled as soon as possible. We expect to have interviews from the end of December to mid January, and the position will be filled as soon as we have found the right person for the job. Please submit your application and CV in English by using the "Apply" button below; NOT by email.
If you have any questions, please do not hesitate to contact Head of Expansion Nordics Anders Frydendal at anfr@normal.dk
- Department
- HQ
- Role
- HQ Employee
- Locations
- HQ Dublin
- Start date
- As soon as possible
- Deadline for applications
- 04 January, 2026