NORMAL is a Danish-owned retail chain. We opened the doors to the first store in Silkeborg, Denmark, in April 2013, and since then NORMAL has grown into a chain of more than 900 stores in 9 countries across Europe. 

At NORMAL, we sell completely normal goods at fixed low prices. The assortment includes well-known brands within categories such as skin care, hair care, oral care, shampoo, makeup, and cleaning. All items are sold at fixed, low prices, meaning that you will not be able to find special offers and bargains with us. But what you can find for sure are lots of new and exciting items on the shelves. Always!

Because NORMAL is much more than fixed, low prices and well-known brands. Our goal is that it should always be a new and unique experience to visit one of our stores, and you will always be able to find new products to discover as you go treasure hunting through the store maze.

Working at NORMAL means that you will be part of a community that goes far beyond national borders. Here, being together is more important than bearing a title, and cooperation is stronger than distance. We meet each other at eye level, with a curious and open mind. To us, this is absolutely normal.

With us, you will have the freedom to be creative and use your skills in new ways. We play to win, not to avoid losing, and we believe that the best ideas often start when we ask ourselves: What if…? We have no “yours and mine” when it comes to problems. All problems are our problems, and we solve them together.

Get to know us better here